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Fell Behind Diet Coke

It's debatable whether the brand was defeated or unwittingly surrendered by abandoning tried and true advertising for generation next marketing tactics, and it's also unclear whether it will stay down for long.

But this much seems certain: Pepsi blinked. Its flagship, the perennial No. 2 to brand Coke, dropped to the No. 3 slot as it was surpassed by Diet Coke. As a result, for the first time in two decades, PepsiCo ceded the soft drink category's two leading share positions to its legendary rival.

The shift was historic if not sudden, as it capped a long downward spiral marked by management changes, a complete overhaul of the brand's marketing and logo, the close of a storied agency client relationship and an exodus of marketing talent.

As war stories go, this one is epic. "It's a tale of two companies, both in the same category, both facing the same market dynamics," said one executive close to Pepsi, referring to that brand's Jamie Collins Jersey rivalry with Coke. "One of them stayed the course and recognized that brand building is a long term proposition. It built on its heritage, protected its brand and invested in its brand and its people. The other went into a tailspin, trying to reverse its fortunes overnight at any cost. It lost its best people, lost its continuity and, ultimately, lost its direction."

That's not to say that Coke didn't lose a few battles, some spectacularly. The 1980s were marred by the New Coke debacle, celebrated in a book written by ex PepsiCo CEO Roger Enrico, "The Other Guy Blinked: How Pepsi Won the Cola Wars." Then there was the late 1990s contamination scare in Belgium. Mass layoffs and a revolving cast of CEOs marked the early 2000s.

Perhaps that's why the beverage giant, often publicly gleeful over ground gained on its competitor, is tempering its response to news that its long time rival, founded in 1898, has fallen behind a brand less than three decades old.

"It's an accomplishment," said Coca Cola spokesman Dan Schafer, of the news released Thursday by Beverage Digest. "But we've also delivered three straight quarters of growth here in North America. Each of these things shows us we just have to keep on doing what we're doing."

So, how did Pepsi fall so far, even after managing to put behind it the Peter Arnell fueled mishaps of 2009? (Remember his much mocked memo that compared his redesign of the Pepsi globe logo to the Earth's magnetic fields and the sun's radiation?)

It seemed to be on the right track with the Refresh Project, rolled out in early 2010 and hailed by this publication as a "case for marketing textbooks." The program, which doled out $20 million in grants to consumers with "refreshing ideas that change the world," was well regarded by those inside and outside the beverage and advertising industries. And Pepsi's move to bow out of the Super Bowl, though criticized by some, was widely seen as a brilliant marketing ploy, as its absence of ads generated more publicity than Coke's two 60 second spots.

But as 2010 wore on, cracks began to show. Some questioned whether the Refresh Project was affecting the bottom line negatively or positively. The program, while helping to foster good relationships between bottlers and their local communities, was marred by allegations of cheating, and some complained that well organized and well connected nonprofits were able to snag the grants over average consumers. The company, however, has steadfastly stood by it and maintains that Refresh Project has garnered an "unbelievable response."

"It's a long term play," said Pepsi spokesman Joe Jacuzzi, noting that the program would be evolving and expanding to other countries this year.

But long term or Authentic Danny Amendola Jersey not, it might not be visible enough. "In the cola wars, the Refresh Project by itself isn't enough to market Pepsi's cola brands," said John Sicher, editor and publisher of Beverage Digest. (Former Pepsi exec Ralph Santana, now with Samsung, indicated as much at the Association of National Advertisers meeting last fall when he said of Refresh: "The key learning for us was that in addition to having a cultural idea that taps into a mass sensibility, you need to make sure that your idea is getting enough Authentic Jamie Collins Jersey exposure to be successful." Pepsi strongly disputed that statement.)

Mr. Sicher believes that in addition to Refresh, the company needs "more product oriented advertising and marketing. I think that the 2010 results are probably a wake up call for Pepsi."

To that end, Pepsi plans to pour $60 million into an integration and sponsorship with "X Factor," the Simon Cowell created rival to Coke sponsored "American Idol." The beverage division, headed by Massimo d'Amore, also will ramp up spending by 30%, with campaigns planned for trademark Pepsi, as well as Diet Tim Wright Jersey Pepsi and Pepsi Max.

But it's doing so bereft of a senior marketing leader. The company's sparkling brands division has been without a chief marketing officer since Lauren Hobart's departure in January. In fact, executives close to Pepsi bemoan the dearth of creative ideas surrounding the brand, citing historical turnover in the marketing Authentic Tim Wright Jersey department, a focus on "better for you" products rather than cola and, overall, "flavor of the day marketing." In large part, it's the same accusations that have been leveled at the company for two years.

Though Pepsi did advertise on TV for Refresh Project, Danny Amendola Jersey the groundbreaking, celeb studded campaigns that the brand was known for have been conspicuously absent in recent years (see timeline). The closest it's come recently was "Refresh Anthem," created for the 2009 Super Bowl by TBWA/Chiat/Day, which took over creative duties from BBDO in 2008.

At last month's Tim Wright Patriots Jersey Consumer Analyst Group of New York conference, Pepsi came out swinging in defense of its strategy. "We have a very good beverage business in the United States," Indra Nooyi said during a presentation at the meeting. "There's been some noise around our position and our performance, so I want to set the record straight. We have done major work over the past two years to strengthen our brands in North America and we're beginning to see traction on all of these initiatives."

She was referring to October 2008, when PepsiCo announced it would spend $1.2 billion over three years to reinvigorate its beverage brands via a complete packaging, merchandising and marketing overhaul. But with 2011 marking the third year since that announcement, news that the Pepsi brand slid to third place surely Danny Amendola Patriots Jersey came as a psychological blow to employees.

Mr. Jacuzzi, however, said it wasn't viewed as such, pointing out that colas are only one front in a wider war. "We're looking at our total position," he said. "Consumers want a wide range of products. Today we're fighting a totally different battle on a much bigger battlefield than just colas, though we are completely committed to carbonated soft drinks."

Executives close to the company and industry insiders are mixed on whether Pepsi can turn things around.

"Pepsi is going to step up its marketing behind brand Pepsi this year, and I think it's critical that they do so," said Mr. Sicher.

It will be a hard road. Credit Suisse analyst Carlos Laboy recently downgraded PepsiCo's stock, citing the "divergent philosophies" between it and Coca Cola. PepsiCo, he said, emphasizes innovating to find what the consumer will want next, while Coke focuses on innovation within its core brands. "It took decades to get [Pepsi] to No. 2, and it is risky that PepsiCo cannot avert this slide."

Ms. Nooyi said at CAGNY that she believes PepsiCo has the "best management team with the most amount of Jamie Collins Patriots Jersey experience."

And though Mr. Laboy called some of his observations "intangible" and noted they were at odds with personal experiences, he noted the "defensive tone" of the last two PepsiCo conference calls. "For right or wrong, they left the impression that PepsiCo's culture is turning increasingly insular and abrasive just as Coke's seems to be opening, engaging and enjoying a renaissance of partnership and team principles," he said.

friend of Adviser to Manmohan got land largesse from BEML co

Nair, in December 2008, documents available with The Hindu show. Natarajan in the controversial Tatra truck deal first made in 2005 were pending with the Central Vigilance Commission, the Ministry of Defence and the Prime Minister's Office.

The plots were allotted to Mr. Nair's niece, A. Preethy Prabha, and family friend, Uma Devi Nambiar, by the BEML Employees Cooperative Society. A third plot was allotted to another person, who, the whistle blowers claim, is also related to Mr. Nair, who was the Prime Minister's Principal Secretary when the allotments were made, and still has Minister of State rank. Her identity is being withheld by The Hindu as her relationship to the senior official could not be independently verified. Interestingly, the three sale deeds show that a senior official in Mr. Natarajan's office put his signature to the land transaction as a witness.

All three transactions violated section 10 (b) of the BEML society's by laws, which stipulate that allotments of land which had been given to the society by the State government at significantly subsidised rates be restricted to employees of the company.

When contacted on Thursday, Ms. Prabha conceded that her connection to BEML is through Mr. Natarajan, whom she described as close family friend, referring to him as Ms. Nair's niece (his sister's daughter) and that Ms. Uma Devi Nambiar is family friend who very close to Mr. Nair.

She said: plots were not allotted because of our connections [with Mr. Nair and Mr. Natarajan]. When asked about the third allottee, Ms. Prabha's mother abruptly terminated the interview.

Despite repeated efforts to reach Mr. Nair by telephone, The Hindu was unable to obtain his response to a set of questions sent on Friday to the Prime Minister's Communications Adviser and PMO spokesman, Pankaj Pachauri.

The three plots at Channasandra in South Bangalore, each measuring 2,400 sq ft, were all sold in December 2008 for Rs. 10.80 lakh, or Rs. 450 per sq ft. A real estate broker told The Hindu the prevailing market price in the area at that time was Rs. 2,500 Rs. 3,000 per sq ft. Periyaswamy, a shareholder and former employee of BEML, complained about the allotments made to the three persons. Alleging that the cooperative society's office bearers were under pressure from Mr. Natarajan, he said the allotments were made purely because the beneficiaries were connected to Mr. Nair. He also alleged in Cheap NFL Jerseys his letters that the allotments were made to secure the PMO's silence on the Tatra scam.

Although Mr. Periyaswamy got no reply from the Prime Minister's Office or the office of the President, Ms. Umadevi Nambiar and Ms. Preethy Prabha returned the plots to the society without any explanation in December 2010. Asked why the sites were returned, Ms. Prabha said: wanted to avoid a controversy. Natarajan termed Mr. Periyaswamy's allegations and false and said that elements were behind such theories. He said: that I suggest you speak to the president of the housing society. Nair's relative and friend were allotted sites, the president of the BEML Employees Cooperative Society, N. Munikappa, said: don't know. I was not the president then. Strangely, this list, procured under RTI, only has the site numbers and not the names of the allottees. However, all other approvals by the BDA in the BEML layouts have the full names and details of the allottees. The procedure at the time of allotment is that all short listed applicants submit an Cheap Jerseys affidavit to the society stating that they are bona fide employees of BEML.

These affidavits are then scrutinised by the BDA before approving the allotments made by a housing society. this case, the allottees did not submit these affidavits, in order to escape scrutiny by the BDA, said Mr. Periyaswamy.

The allotment to Mr. Nair's relative and friend also violated a 1995 Supreme Court order in the HMT House Building Cooperative Society vs. Syed Khader case upholding a High Court ruling which said: case of House Building societies formed in respect of employees of any organisation or industry, the membership should be confined only to the employees who may continue as members even after retirement and the Societies should be prohibited from enrolling outsiders as members. Even if a provision is made for enrolling nominal or associate members in the bye laws of a housing Society, they should also be bona fide residents within the territorial limits of the Society concerned and they should be rendered ineligible for allotment of sites. K. A. NairApril 29, 2012 Natarajan was also allotted plots April 28, 2012 As CBI questions BEML chief, Vectra comes out with clarification April 17, 2012 Raids on BEML headquartersMarch 31, 2012 BEML chief denies wrongdoing in Tatra saleMarch 29, 2012 BEML Ltd. case: High Court asks CBI to submit report February 3, 2012 Centre ready to start BEML's phase II project: AntonyMay 16, 2010 BEML sees opportunity as China's mining companies hit a rockNovember 8, 2011 Was whistle blower victimised for doing her job?December 26, 2011

Consider the retirement benefits of the highest ranked officer such as Mr. Nair. About 60 lakhs in cash and a monthly pension. This is not even sufficient to buy a 2 BHK flat in Bangalore in a prime locality. There is no way the official could pass on financial benefits to dear relations friends by honest means while in service or after retirement. This is the root cause for grabbing valuable wholesale jerseys house sites and flats at throw away prices while in service. A honest officer will try his/her best to make the allotment seem entirely legal, such as by Wholesale NFL Jerseys amendment to bye laws, issue of (de)notification, etc, which we notice already in the denials. Why are the land prices keep going up? The expanding economy has created many new jobs in manufacturing and service sectors, which is most welcome. The undesirable aspect is the uneven distribution of the expansion in money circulation and wealth. A honest officer helps to create the new money/wealth but only for others! Is Wholesale NFL Jerseys there a way out?.

Episode Was Supposed To Bring

Even the introduction of TWO new romantic relationships (between Sue Will AND Finn Teri) couldn save this episode!

Was it just me, Gleeks, or was last night episode the most boring yet? By bringing up the rivalry between Vocal Adrenaline and New Directions for no real reason a week before the finale, this episode just seemed like a giant waste of time! Not to mention that the opening number by Vocal Adrenaline, Julius Peppers Jersey One Bites The Dust, which was meant to intimidate New Directions was HORRIBLE!

Things got worse when Finn (Cory Monteith) and Puck (Mark Salling) took Fake Women Ray Ban Plastic Sunglasses jobs at Sheets Things to Authentic Letroy Guion Jersey pay for slashing the tires of every Vocal Adrenaline member luxury SUV. What tires you ask? Well, in yet another ridiculous Glee world occurrence, the entire team was given the cars by generous boosters. I have never seen a football team with a fleet of free cars, and those kids are far Fake Women Ray Ban Mix Match Sunglasses more popular than any singing group. This just served as a way of starting a potential relationship between Finn, Authentic Corey Linsley Jersey 16, and his boss, the newly divorced Teri Schuster (Jessalyn Gilsig), whose age is at least double Finn I say. Creepy!

There was some more bad singing, a chorus of dancing pregnant girls (apparently McKinley High School is littered with them?!), and then a painful scene where Rachel (Lea Michele) former boyfriend Jesse St. Fake Women Ray Ban Cats Sunglasses James (Jonathan Groff) got all of Vocal Adrenaline to egg her in the high school parking lot. I guess maybe everyone thought that by making this Fake Women Ray Ban Metal episode almost entirely unbearable we would love the finale that much more next week.

The episode one bright spot, though again unbelievably ridiculous, was Mr. Schuster (Matthew Morrison) plan to seduce Sue Sylvester (thenewly married Jane Lynch) to keep the glee club practice room which she planned to make in to a showcase for her overflow of cheerleading trophies. The two actors were amazing in their seduction scenes though this weekly escapade of the Glee Morgan Burnett Packers Jersey Club being shut down is getting old, and tired.

Good Advice on the Gauley River

One paddler on our trip, Christina McIntyre (see hand on raft in lower left corner) falls out of a raft at the rapid Pillow Rock on the Gauley River. Thanks to quick action and strong swimming on Christina part, she quickly rejoined her raft. Fellow raft mate Jonathon Hall manages to stay in with the very tip of his foot.

By National Geographic Digital Media Amy Bucci; Photograph by Trevor Coffman

Each fall loads of adventurers and whitewater enthusiasts load their kayaks on top of their cars, put their paddles in the back seat and head out to the Gauley River in West Virginia to take on what are considered by many to be the best whitewater rapids on the East Coast.

Season begins the first weekend after Labor Day, and continues for six weekends. Dropping more than 668 feet through 28 miles of rugged terrain, the Gauley River complex stretch of whitewater features more than 100 rapids with a steep gradient, technical runs, an incredible volume of water and huge waves. Its vigorous rapids, scenic quality and inaccessibility combine to make Gauley River one of the premier whitewater runs in the world. The Gauley River contains several class V+ rapids, making it one of the most adventurous white water boating rivers in the east. National Park Service

The reason for extra excitement around Stephen Gostkowski Patriots Jersey the Gauley each fall is the scheduled releases from the Summersville Dam just for white water recreational community. My co worker Rebecca called me about a month ago asking if I did sports. As it was Monday morning, and I was in the middle of about 12 other things I quickly said thinking to myself that I do Brandon Bolden Jersey swim. By the end of the phone call, somehow I was going to raft Class V rapids on the Gauley while Rebecca was attending Rob Ninkovich Jersey our other coworker Angie wedding. As Angie faced the altar, I faced the rapids of this mammoth river in West Virginia.

Paddlers really depend on the raft guide to yell commands like forward or back that get the entire crew safely through the Class V rapids on the Gauley. Here river guide Dennis Wade (sunglasses, left rear of raft) seems to be yelling for more power to get this crew through some tough water.

After I hung up the phone, I looked around at my coworkers a little confused. think I have just signed up to raft a river called the Gauley. The teasing and heckling began immediately, with lots of advice on how to hold my breath and the placing of post it notes on various items in my workspace that coworkers wished to claim if I failed to return. He has inherited his father taste for adventure and kayaked bravely down the Gauley alongside our rafts.

Piotr explained to me why he has been taking this large group of people, including two from National Geographic, down the Upper Gauley for 15 years. to this new activity, and seeing them smile from learning something new is my biggest joy. I don have time for exploration anymore, but this activity is an extension from what I did before. I like to see how happy it makes people. I like to bring my love of exploration and rafting to everyone I work with and my family. Paddlers often wonder what to wear when paddling in Class Authentic Brandon Bolden Jersey V rapids. I recommend renting the wet suit AND the jacket as the water is really chilly and you are definitely going to get wet.

Our fellow paddlers included lots of the clients Piotr and Hugh work for along with most of the staff from HP Environmental. As we arrive at the river, we are greeted by river guides from the Authentic Rob Ninkovich Jersey recreational rafting company, Class VI Mountain River, to take us down the Gauley.

What kind of organization and planning goes into taking 40 people whitewater rafting, most whom have not gone whitewater rafting before? Rob Ninkovich Patriots Jersey It seems to be just as agonizing as planning wedding seating arrangements for a large family. Piotr hand selects each raft guide, the paddlers for each raft and then consults with designated HP team raft captains (Hugh Granger, Ray Petrisek, Brent Sharrer, and Jonathon Hall) on where paddlers Authentic Stephen Gostkowski Jersey will sit in their raft. Piotr explained to me that he chooses strong paddlers for the front of the boats along with those that he knows have Gauley experience and then fills in the rest.

I am placed near the back of our boat near our river guide, Greg Gill and extremely key strong men Dirk Watters and Garnett Williams are at the head of our raft. Greg is not only our raft guide, but also the expedition leader for all five rafts. He explains that the river guides are normally confident people and I am extremely grateful for this fact, since I am not feeling exactly confident at this moment.

As we sit in our raft on land, going through a safety check and introduction to the lingo of the river, learning phrases such as forward, side, and more, I wonder if it is wise to take on the Gauley Class V rapids. Our river guide, Greg, really stresses how important it is to respect the Gauley as the river care how much money you make, or what color you are. It treats us all equally. camaraderie and Stephen Gostkowski Jersey familiarity on the river between guides and kayakers shows through the shouts back and forth on the river to each other, and the Brandon Bolden Patriots Jersey stories they tell as we go through each rapid.

I am surprised by how quickly our first Class V rapid, approaches and although I am not sure I am ready for this, I am glad to have Greg in the raft. We are drenched by splashes from huge waves, yelled at by Greg for more power, and with frenzied paddling, we make it!

Our first excitement occurs at Rock, rapid when we temporarily lose paddler Christina McIntyre at Inertia Hole. Greg quickly blows a very loud whistle for all on the river to know someone has gone into the water. Guides and paddlers alike quickly act, moving toward her. Her quick thinking and swimming skills got her quickly back into our raft first and then reunited with her paddling team.

By the time we hit Paddle, Ring, and Falls, I am much more comfortable in the raft, and am reacting to Greg instructions quickly. forward, is my favorite command as it usually means we have either just made our way through some choppy water, or that we are on our way into a bumpy ride. Either way I know we are in for some fun.

The rest of our trip down the river is filled with bumps and splashes galore and it goes by in a blur.

E Procurement Increase Profits Enhance Control Automate Your Procurement System

E Chandler Jones Patriots Jersey Procurement Increase Profits Authentic Stevan Ridley Jersey Enhance Control Automate Your Procurement SystemThe Business Case For E Procurement, A Caribbean PerspectiveIn order to understand e procurement one must understand first the supply chain and how e procurement can Stevan Ridley Patriots Jersey be used to enhance management of the supply chain.The objective of a Purchasing Manager or a Procurement Manger is to facilitate the in flow of goods and services to the organization, in such a way as to match specific organizational requirements, in the timeliest way, at the most advantageous prices.The supply chain in its simplest terms is the route we must travel to achieve this objective. in the shortest time, at minimum cost, producing the highest quality goods and services and thereby enabling generation of the highest profit. The supply chain has been around since the dawn of time and the first exchange of Chandler Jones Jersey goods and services. It was not called Supply Chain Management until as part of an evolutionary heritage, the term was coined by Consultant Keith Oliver of the strategy consulting form Booz Allen Hamilton in 1982.The application of e Procurement techniques provides a means of improving efficiencies in specific segments of the supply chain, thereby facilitating the achievement of the Procurement Manager's objectives.The supply chain encompasses all activities associated with the efficient flow and transformation of goods from the raw materials stage (extraction) through to the end user as well a associated information and financial flows. Material and information flow both up and down the supply chain. Supply chains also relate to services which in most cases require the availability of materials and or goods to support the delivery of the services. hotel services they require a the bringing together of a plethora of food and beverages, cleaning and gardening supplies etc. for final delivery. The same applies to janitorial services. A large global oil company for example which is engaged in exploration and development requires multiple and complex sets of direct and indirect supply chains comprising equipment, materials, consumables and professional services to deliver oil and gas which are its core objectives. Each of the supporting services both direct and indirect can be analysed in their distinct supply chains. This is a good example of how supply chains and services integrate with and are required to support supply chains for products. (Reference pages 2 4: Introduction to Supply Chain Management)Supply Chain Management (SCM) is the integration of these activities through improved supply chain relationships/processes to achieve a competitive advantage. (Introduction to Supply Chain Management Robert B. Handfield and Ernest L. Nichols Jr. Prentice Hall Press 1999). It is theprocess of planning, implementing, and controlling the operations of the supply chain of goods and or services with the purpose to satisfy organizational requirements as efficiently as possible. Supply Chain Management spans all movement and storage of raw materials, work in process inventory, and finished goods and services from point of origin to point of utilization. It in its entirety encompasses the informational and financial flows which support the supply chain. In essence, Supply Chain Management integrates supply and demand management within and across companies.Supply Chain Event Management (abbreviated as SCEM) is a consideration of all possible occurring events and factors that can cause a disruption in a supply chain. With SCEM possible scenarios can be created and solutions can be planned.Some experts distinguish supply chain management and logistics, while others consider Dont'a Hightower Patriots Jersey the terms to be interchangeable.Linking e Procurement to Supply Chain ManagementMost organizations as we illustrated above, are members of multiple supply chains. An organization in each chain would typically offer a number of products and services, Authentic Chandler Jones Jersey purchases materials from a wide range of suppliers and sells to multiply customers. An organization to be effective and efficient must focus its efforts on those supply chains related processes and customers that offer the greatest potential to achieving the highest competitive advantage. The basic types of advantage are price, quality and delivery time.Development of supply chain process maps (flowcharts) for the most important supply chains and their processes within a company is Dont'a Hightower Jersey a useful technique to establishing and understanding the internal supply chain. This is best accomplished through the use of cross functional teams from all parts of the organization included in the supply chain under review. Team members must be knowledgeable regarding their part of the supply chain and must have an understanding of how their part interfaces with the other supply chain members. Once the key areas are understood, the opportunities to apply e Procurement will emerge.1. E procurement (Electronic Procurement) is the business to business (B2B) purchase and sale of supplies and services through the Internet as well as other information and networking systems, such as electronic data interchange (EDI) and Enterprise Resource Planning (ERP).2. An important part of many (B2B) sites,B2B Web sites can be sorted into:Company Web sites, since the target audience for many company Web sites is other companies and their employees. Company sites can be thought of as round the clock mini trade exhibits. Sometimes a company Web site serves as the entrance to an exclusive extranet available only to customers or registered site users. Some company Web sites sell directly from the site, effectively Authentic Dont'a Hightower Jersey e tailing to other businesses.Product supply and procurement exchanges, where a company purchasing agent can shop for supplies from vendors, request proposals, and, in some cases, bid to make a purchase at a desired price. Sometimes referred to as e procurement sites, some serve a range of industries and others focus on a niche market.Specialized or vertical industry portals which provide a "subWeb" of information, product listings, discussion groups, and other features. These vertical portal sites have a broader purpose than the procurement sites (although they may also support buying and selling).Brokering sites that act as an intermediary between someone wanting a product or service and potential providers. Equipment leasing is an example.Information sites (sometimes known as infomediary), which provide information about a particular industry for its companies and their employees. These include specialized search sites and trade and industry standards organization sites. 3. e procurement is also sometimes referred to by other terms, such as supplier exchange. Typically, e procurement Web sites allow qualified and registered users Stevan Ridley Jersey to look for buyers or sellers of goods and services.4. Depending on the approach, buyers or sellers may specify prices or invite bids. Transactions can be initiated and completed.

European stocks lose steam after 3

LONDON (MarketWatch) European stocks ended with a whimper Wednesday, giving up a stronger lead following three straight sessions of advances.

Equities across Europe had been higher after European Central Bank Authentic Andrew Quarless Jersey Vice President Vitor Constancio said the bank is prepared to buy government bonds early next year if it decides there's a need to ramp up stimulus measures as the eurozone struggles Fake Men Ray Ban Plastic with low inflation and sluggish growth.

"We have, of course, to closely monitor if the pace of its evolution is in line with that expectation. In Tim Masthay Jersey particular, during the first quarter of next year we will be able to gauge better if that is the case," Constancio said.

The Stoxx Europe 600

was up by as much as 0.4% after Constancio's comments, but the rise was eventually whittled down, leaving the index to close unchanged at 346.28.

Caution may also be setting in ahead of key economic data including inflation figures from the eurozone, he said. European equities have risen since Friday, with the win streak kicked off after ECB President Mario Draghi said policy makers are set to expand stimulus efforts if needed to fend off low inflation.

"Some traders were looking for QE Authentic Sam Shields Jersey as soon as the ECB's meeting next week, and based on some of [Constancio's] comments, it sounds like that might have been a bit premature," said Weller. "Maybe the fact that liquidity is probably coming but coming a little bit later than some expected is prompting some traders to Fake Women Ray Ban Gradient Sunglasses take profit."

Stocks in some of Europe's periphery countries fell, leaving Italy's FTSE MIB

Among individual stocks, shares of Thomas Cook Group PLC

slid 21% as the Norwegian oil services company said it would suspend dividend payments and cut debt, the moves coming after a fall in third Fake Men Ray Ban Metal Sunglasses quarter net profit.

The European luxury goods sector was upgraded to bullish from neutral at Nomura, while analysts at Exane BNP Paribas said Mason Crosby Packers Jersey the sector is "close to a turning point", with a "triple whammy Fake Women Ray Ban Mirror Sunglasses positive playing out" that would likely send related stocks higher in 2015. See slideshow about what the analysts are saying about luxury goods.